1. You can boost marketing in more than one way with an 800 number
For new business, using a 1-800 phone number makes you look more established. Simply having an 800 number on your website gives potential customers a sense of trust and reassures them that they can reach your customer service team if there is an issue. But outside of trustworthiness, an easy-to-remember vanity 1-800 phone number (e.g., 1-800-XFINITY or 1-800-DENTIST) can reinforce your brand and make it easier for your existing and potential customers to reach you.
Furthermore, modern toll free number service like the kind you can get from UniTel Voice (for as little as $10/month) allows you to track calls, route calls to multiple phone numbers, and use a virtual receptionist to take customer messages.
With UniTel Voice, you can even use multiple toll free numbers (one for each marketing channel) to track calls coming in. This will give you a good sense of each marketing channel’s ROI (return on investment). If the phone number for your online ads is getting more calls than the number you advertise on the radio—then you know where to better spend your marketing dollars.
2. A good vanity 1-800 number is hard to find
Unfortunately, true 1-800 numbers are almost all in use by other companies nowadays. Although UniTel Voice has access to some great 1-800 phone numbers, if you’re looking for a toll free number that spells out your brand name or value proposition you might have to go with a newer toll free number prefix such as 888, 877, 866, 855, 844, or 833. If you need help coming up with ideas, contact our support team and we’d be happy to help you brainstorm.
Note: when you use our signup form, you can search the national toll free number database in real-time giving instant access to every available toll free phone number in North America.
3. Don’t rent—own your toll free 1-800 phone number
There are some toll free service providers out there that rent numbers to businesses. The way it works is these toll free number renters have an inventory of really good 1-800-phone numbers (e.g., 1-800-DOCTOR, 1-800-FIXROOF, 1-800-PLUMBER, etc.).
They rent the number to local businesses at high rates. The way they make their money is by geographically routing the number for each local business that rents their number. That way more than one business can use the same number. For example, if you call 1-800-Plumber in Chicago you would be routed to “Joe the Plumber”, but if you called 1-800-Plumber in Oklahoma City you would reach “Wade the Plumber”.
In either case, both Joe and Wade will be paying way too much for their number and if they decide to stop renting the number because the rates increase or whatever, they would have to change all of their marketing material (i.e., business cards, advertisements, might even have to repaint their truck).
The good news is with phone companies like UniTel Voice, you own your toll free number outright and can port it to another phone company at any time. It’s your number and your business asset. You wouldn’t rent your website. Don’t rent your number.
One caveat, if you’ve got a ton of money and you think renting a 1-800 phone number will increase sales, should give it a test run. Try it on the radio or local newspaper, but don’t paint the number on your truck until you’re sure you’re getting a good ROI.