Update 2017: Your auto attendant script is the first thing your customers hear when they call your business. Just like having a professional looking website, your auto attendant plays a key role in the image you project. It’s an important part of your brand and your customer experience.
Here at UniTel Voice, our goal is to help small businesses, startups, and entrepreneurs project a professional image and give a great first impression to callers. With that in mind, we’ve whipped up a few great auto attendant script examples and tips (see below) that will help you put your best foot forward.
Do you have a lot of options, departments or even a story to tell? Scrap it. Keep your auto attendant script short and sweet. Otherwise you are going to lose potential customers and tick off current customers. Keep it short. Really short. If your auto attendant is longer than 30 seconds you have a problem. Your small business auto attendant is not an IVR. Don’t be like AT&T. Don’t be like Comcast. Keep it short.
If you decide to add music, use a voice talent with a certain tone of voice or accent, don’t go over the top. Even if your brand identity is a little wacky, customers won’t like being raddled every time the call your business. Also don’t go overboard on upselling during the hold music or listing of support FAQs. Calm and professional is the way to go.
At UniTel Voice we offer small businesses a virtual PBX phone system with a completely customizable virtual auto attendant. And because we realize the important role small business phone service plays in helping companies of all sizes look and sound professional, we not only offer a free voice talent studio, we offer free one on one consultations to help customers write their auto attendant scripts.
“Thank you for calling ABC Company. To speak with the next available representative, press 0 now.”
“You’ve reached XYZ Company! If you know your parties extension you may dial it at any time, or to use our dial-by-name directory, please press 8. If you would like to speak to our Sales Team, press 1. For Customer Service, press 2. For Billing, press 3. To hear these options again, please stay on the line.”
“You have reached ABC Company. All representatives are currently assisting other customers. Please leave a message and we will return your call as soon as possible. Thank you.
“You have reached ABC Company. We’re sorry, we are unable to take your call at this time. Please leave a message and we will return your call as soon as possible. Thank you.
“Hello. You have reached ABC Company. We can’t answer the phone right now, but if you leave us a message with your name and phone number, a member of our team will return your call as soon as possible. Thank you.