1. What is call tracking?
Simply put, call tracking tells you why your phone rings. When you use call tracking you know what advertising channels and marketing touchpoints generate the highest volume of phone calls and which advertising efforts do not produce results.
Having a better understanding of how your customers reach your business, whether they’re calling from online ads, newspaper ads, radio ads, billboard ads etc., allows you to determine which marketing methods lead to the most sales.
For example, if you know your radio ads are bringing in more sales calls than your Google AdWords campaign, or vice versa, you’ll know where to reallocate your advertising dollars. Insights like this can help you streamline your marketing efforts to focus on the most effective customer touchpoints.
2. How does call tracking work?
At its most basic level, you simply assign a unique phone number to each advertising campaign, and use a service like UniTel Voice to track which phone numbers get the most calls. You can use a unique tracking number for every ad, including both online and offline marketing channels.
Once you’ve assigned a number and labeled that number in your call logs so you know what campaign it’s associated with, you can review all of your tracking numbers side by side, so you can compare each campaigns’ daily, weekly, or monthly call volume.
The tracking phone numbers that get the most calls are deemed to be associated with the most effective advertising campaigns, helping you prove marketing ROI to yourself, your investors, or your boss.
With UniTel Voice, it’s not hard to set up. From your virtual phone system’s online management portal, you can add as many local or toll free numbers to your account as you need, assign them to each add, and track each number’s inbound calls in your call logs. Call tracking in your call logs comes free with every account, just pay $4.99/month per additional number as you need them. You can add or remove numbers instantly. No contract required.
3. Why should your business track phone calls?
Most businesses track how many people visit their website and which online lead form a site visitor fills out. That’s important data, but it doesn’t account for all the people who pick up their phone and give your business a call. These phone calls, just like your online forms, represent sales leads. Leads you’ll want to track as well.
The benefits of call tracking are hard to ignore:
- Figure out what advertisements are working
- Determine what your marketing ROI is for each ad
- Spend money on the right marketing channels
- Drive more leads and sales
And there’s more you get with UniTel Voice:
- Set up call tracking in seconds
- Track digital & traditional ads
- Record phone calls
- Receive toll free SMS text messages
- Track calls in your call logs at no extra cost