Companies can use a 1-800 vanity number to help build their brand and provide customers with a memorable number such as 1-800 FLOWERS. Studies show that a 1 800 vanity number is much easier to remember than a purely numeric number combination. Therefore, customers are more likely to recognize and call a 1-800 vanity number used in direct response advertising. Memorability is not the only benefit of getting a 1-800 vanity number. Businesses can also get 800 toll free service that tracks the inbound call traffic of each 1-800 vanity number. This allows companies to measure the ROI (return on investment) of each marketing medium they use (e.g., Google ads, print ads, radio, billboards etc.).